Microsoft steps up mission-critical investments in Asia

Microsoft’s planned investments in Asia will boost the effectiveness of the company’s enterprise sales team in Asia.

Microsoft Corp. will step up its investments in Asia over the next two years as part of a bid to strengthen its relationship with partners and corporate customers in the area of mission-critical technologies.”Over the next two years, we’re going to invest about US$14 million in resources and facilities,” said Chris Sharp, Microsoft’s Asia-Pacific general manager of server and tools products, during a phone interview.

As part of these investments, Microsoft will assign 100 technical specialists to work with customers and ISVs (independent software vendors) on mission-critical software products, including Windows 2003 Server and SQL Server 2005. The company also plans to open two technology incubation centers in Seoul and Bangalore, India. Link.